SERVICES
VIDEO ARTWORK
Opening montage for the 10th Anniversary Blumey Awards Celebration
Guest Experience Elevator Art - The Merchandise Mart
At Video Craft, we don't just create artwork; we build inspiring and elevated masterpieces. Our unique approach involves using various creative mediums to showcase our Clients' best selves.
As collaborators, we don't just follow our Clients' vision; we elevate it by proposing conceptual ideas that spark thoughtful conversations. Each project is a canvas for us to craft a unique visual outcome, and we take pride in our detail-oriented execution.
Our process for creating artwork is straightforward. We start by bringing an open mind and a good cup of coffee to the creative table whenever we collaborate on artwork that showcases your story. We begin with conceptual summaries and storyboards, then move on to mockups, final works, and revisions as necessary. Throughout the creative process, we utilize custom workflows that help organize your project and streamline the process for viewing and approving mockups. All artwork built from our studio is crafted on industry-standard software and is purpose-built for your display needs.
SPECIAL EFFECTS
When incorporating animations, 3D effects, and motion graphics into a project, it's crucial to consider the story being conveyed to determine the best approach. This careful consideration can result in a more precise and accurate execution of added effects. At Video Craft, we prioritize creative solutions to visual effect challenges, ultimately leading to a solution that meets the unique needs of our customers.
Borealis - The House Theatre of Chicago
Seven Soliloquies - Art on theMart
At our studio, we specialize in a diverse range of visual effects services. This includes everything from compositing still artwork to integrating green screen and designing VFX or CGI. We assess each project based on its individual requirements, regardless of its size or time commitment. Ultimately, our goal is to assist our customers in overcoming any special effect challenges they may encounter in their workflow.
Folxtales - University of Illinois Urbana-Champagn
PROJECTION DESIGN
Cendrillon - North Park University
Projection design functions like a Swiss Army knife for storytelling—a collection of tools that, when through fully combined, expand how a story can be told. It enables the creation and integration of artwork across many forms of live performance. At times, projection stands at the forefront, defining the world of the story through light and image. At others, it remains in the shadows, quietly sculpting the environment. Through texture, composition, and movement, projection design has the power to influence how an audience experiences a story.
Our process begins with an in-depth analysis of the story, followed by a conversation with the creative team to define how projection design supports and advances the story and production. From that foundation, we work closely with collaborators to shape the visual narrative—creating and integrating original artwork, photography, moving image, video, and illustration to build the projected environment.
Research, storyboarding, capture, content sourcing, editing, and compositing all inform the development of the work. In the venue, the careful composition, construction, and timing of visuals intimately bring the design to life.
Hello Dolly Historic Montage - Renaissance Theatre
PROJECTION MAPPING
Projection mapping is a technique that transforms physical objects into immersive display surfaces, allowing artwork and branded content to be precisely integrated into architectural and scenic forms. From buildings and irregular structures to flat planar surfaces, projection mapping relies on carefully crafted visual media to maintain the integrity and impact of the illusion.
Video Craft’s projection mapping services encompass original content creation, and on-site execution. The result is a flexible an powerful tool for reimagining spaces and elevating meetings, installations, and live events.
MEDIA PROGRAMMING
Looking to bring your digital media to life?
Video Craft specializes in precision programming—arranging, sequence, and manipulate media for seamless playback and display. By considering each project’s scale and budget, we recommend programming systems that are tailored to your goals and technical requirements.
SYSTEM DESIGN
Video projection systems can be simple or highly complex.
If you are a creative artist looking for support with a system design or verification, our technical team is ready to assist. We’re here to provide the guidance and technical support needed to bring your vision to life with confidence.
